Cookie Policy

Effective date:

This Cookie Policy explains what cookies, local storage, and similar technologies we use on the Fractal Video Shufflr website, why we use them, and how you can manage your preferences.

Quick summary: we use essential storage to keep your preferences and consent state, analytics cookies to understand how visitors use the site, marketing cookies to measure ad effectiveness, and a support widget that stores session data. You can customize or withdraw your consent at any time using the cookie banner that appears on your first visit.

1. What are cookies?

Cookies are small text files stored on your browser when you visit a website. Local storage and session storage work similarly but are accessed through JavaScript APIs. These technologies let websites remember information between visits or page loads.

2. How we use cookies and similar technologies

We group the cookies and storage mechanisms on this site into the following categories:

2.1 Essential

These are required for core site functionality. They cannot be disabled.

2.2 Analytics

These help us understand how visitors interact with our website so we can improve the experience.

2.3 Marketing

These help us measure the performance of advertising campaigns and attribute conversions.

2.4 Customer Support

These power the live chat widget so you can reach our support team directly from the website.

3. Your consent and choices

When you first visit our website, a cookie consent banner is displayed at the bottom-left of the page. You have two options:

All non-essential categories are enabled by default. If you click "Customize" and disable a category, the corresponding tracking scripts will not load on the current or future visits until you change your preference.

Your choice is stored in your browser's local storage under the key vs_cookie_consent. We do not transmit your consent choice to any external server.

4. How to change or withdraw consent

You can change your cookie preferences at any time by:

If you withdraw consent for a category, the associated scripts will stop loading on the next page load. Scripts that were already initialized during the current session may remain active until the page is refreshed or closed.

5. Third-party cookies

Some of the services listed above are provided by third parties (Google, Meta, PostHog, Chatwoot). These providers may set their own cookies and collect data according to their own privacy policies. We encourage you to review their policies linked in Section 2 above.

6. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is currently no universal standard for how websites should respond to DNT. We do not currently alter our tracking practices based on DNT signals, but you can use the cookie consent banner to control tracking on this site.

7. Updates to this policy

We may update this Cookie Policy from time to time. When we do, we will revise the effective date at the top of this page.

8. Contact

If you have questions about our use of cookies, contact us at hello@videoshufflr.com.